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Bezig met laden... Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity (editie 2011)door Josh Linkner (Auteur)
Informatie over het werkDisciplined Dreaming: A Proven System to Drive Breakthrough Creativity door Josh Linkner
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. A good practical book on creativity, with examples, tools, methodologies and checklist - plus some useful jazz-inspired metaphors. ( ) Excellent book. I heard the author speak at Brand Camp and this is the first book I received at the event that I read. Every Marketing professional should read this book and also print posters and post it notes of the main ideas and post them everywhere to remind us to think creatively about everything -- big and small! Ser criativo tornou-se essencial no mundo globalizado. A maior parte dos executivos sente-se pressionada a produzir mais - e de maneira mais inventiva - para garantir a competitividade. Ser criativo e exercitar a criatividade no processo produtivo nem sempre foi fácil. Pelo menos até agora. Nesta obra, o executivo Josh Linkner ensina que é possível manter-se na frente - - explorando o poder da inventividade; - capacitando seus funcionários para que desenvolvam 'músculos criativos'; - criando novas e lucrativas ideias. geen besprekingen | voeg een bespreking toe
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"5-part process that will transform your organization-or your career-into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace. Turns the mystery of creativity into a simple-to-use process. Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace."-- Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)650.1Technology Management and auxiliary services Business Personal success in businessLC-classificatieWaarderingGemiddelde:
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