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Bezig met laden... Karma Cola: Marketing the Mystic East (editie 1994)door Gita Mehta (Auteur)
Informatie over het werkKarma Cola door Gita Mehta
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Short stories of life with gurus in Indian ( ) Best read as a collection of essays on related themes, not a progressive essay in parts. Mehta's classic is still highly relevant, though perhaps less startling than it would have been on publication 30 years ago. Her primary topic is the atomizing and commodification of culture, illustrated by examples of both naive and pragmatic responses by Westerners and Indians. Most of the essays are well-written and enjoyable to read; some are too divorced by time and culture from their catalysts and are therefore less explicable. If I were teaching a cross-cultural sociology class, I'd use Karma Cola as a starting point. geen besprekingen | voeg een bespreking toe
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)954.04History and Geography Asia India and South Asia 1947–1971LC-classificatieWaarderingGemiddelde:
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