Designed for both marketing students and professionals, The Art of War Plus The Act of Marketing offers a complete strategy for market positioning. A indispensable tool for anyone wanting to promote their company or product and a fascinating addition to any college level marketing course, the book demonstrates how well modern marketing principles coincide with the ancient rules of competition as set down by the ancient competitive genius, Sun Tzu. The marketing advice clearly follows Sun Tzu's principles with the complete The Art of War on the left-hand page and its line-by-line adaptation. The Art of Marketing, on the facing right-hand page.