Put Twitter's marketing power to work for you! Twitter can help you reach new customers, drive sales, and make important business connections. But knowing what to Tweet to attract positive attention isn't always easy. Join the Twitter conversation! Loaded with essential information on maximizing Twitter's many marketing tools, this helpful guide gives you the surest path from start to success with your business. In it, you get- Tips on setting up Twitter profile and understanding the 'rules' of Twitter Insider advice on determining what your target customers want to know and Tweeting to reach them. Easy ideas for reaching a wider audience and increasing your number of followers by writing Tweets with Retweeting. Key suggestions for taking advantage of Twitter's power as a search engine to create Tweets that bring customers to you. Simple strategies for creating a Twitter marketing campaign and integrating Twitter into your existing social media marketing plan.