The law of passing off seeks to prevent a business or individual from taking unfair advantage of another's reputation by falsely representing products or businesses as their own. This book provides a thorough treatment of this area of law. It analyzes damage or injury to goodwill, imitation of get-up of goods, imitation of name of business or profession and interlocutory relief. Highlights include: a clear and thorough treatment of the tort of passing off with expanded sections on EC-related developments; covering implications of reverse passing off following the Halifax Insurance case; new case law and legal developments are incorporated into the text; and an expanded practice chapter includes sample pleadings, terms of settlement and checklists.