Introducing students to the rationale behind qualitative research methods, this text provides clear guidance on how to carry out basic qualitative research. It describes and illustrates six distinct approaches to qualitative research in psychology, including grounded theory, interpretative phenomenology, case studies, discursive psychology, Foucauldian discourse analysis, and memory work. Each chapter introduces a different approach and its procedures and techniques for gathering and analyzing data, setting out its advantages and disadvantages and discussing ways of writing up research.