Expert insight from the co-founder of PC and Macworld magazines! "Starting & Running a Successful Newsletter or Magazine" gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. "Starting & Running a Successful Newsletter or Magazine" covers the ins-and-outs of: raising start-up moneyattracting the best helpchoosing the right marketing strategiescreating a solid subscription basebuilding loyalty among readers and advertiserscompeting effectively against even the biggest adversaries What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.