Kim Gordon, Entrepreneur's Business Start-Ups columnist and author of Growing Your Home-Based Business, has become one of the nation's foremost experts in the small office/home office market. Now in this guide--which serves as the basis of an upcoming special on public television--she reveals the 30 essential truths every home business owner must know, not only to survive, but to flourish in today's competitive market...There are over 24 million home-based businesses currently in operation, but the majority of the owners do not have any marketing experience or knowledge. Offering expert, step-by-step advice, this helpful book presents 30 marketing truths, covering topics from competition analysis and market identification to successful selling formulas and new business technology. Following each truth is a checklist for readers to keep them focused on their goal--winning customers and keeping them.