Advocacy and awareness are essential activities that underpin the work of the archives profession, helping archivists communicate the value and relevance of our work to administrators and the general public. In Advocacy and Awareness for Archivists, Kathleen D. Roe draws on her extensive experience to walk new and experienced archivists through basic principles and practices of advocating for and creating awareness of archives. From building archival advocacy programs to lobbying local and national legislators, Roe encourages archivists to think beyond the "elevator speech" to identify clear paths for relevant engagement. Writing exercises guide archivists in thinking through their advocacy goals and identifying when and to whom their efforts should be targeted. An overview of previous advocacy and awareness efforts demonstrates both productive approaches and cautionary tales that may inform future endeavors. A must-have resource for every archivist, Advocacy and Awareness for Archivists will help you adopt an "advocacy frame of mind" and encourage you to do the work that will bring the change you seek.