Making changes in management, marketing, and assessment can offer far-reaching and.practical solutions for achieving high performance in colleges and universities. In The Responsive University, William G. Tierney brings together a distinguished group of practitioners and scholars to describe how colleges and universities might respond effectively to changing social, demographic, and political forces. In each chapter, the contributors diagnose a specific problem and show how solutions can be found by reorienting basic work structures and designing nimbler, more creative organizations. Their goal is to encourage systemic change throughout the academy, and they propose far-reaching changes in such areas as management, marketing, and assessment. The Responsive University provides practical, real-world solutions for achieving high performance in colleges and universities.