Klik op een omslag om naar Google Boeken te gaan.
Bezig met laden... Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising (editie 2005)door Susan Linn
Informatie over het werkConsuming Kids: The Hostile Takeover of Childhood door Susan Linn
Geen Bezig met laden...
Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. http://rivkat.livejournal.com/123816.html ( ) geen besprekingen | voeg een bespreking toe
Prijzen
Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call 'the kid market, ' taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M & M counting books. All aspects of children's lives-their health, education, creativity, and values-are at risk of being compromised by their status in the marketplace. Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it. Geen bibliotheekbeschrijvingen gevonden. |
Actuele discussiesGeen
Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC-classificatieWaarderingGemiddelde:
Ben jij dit?Word een LibraryThing Auteur. |