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Bezig met laden... Influence: Science and Practice (5th Edition) (origineel 1985; editie 2008)door Robert B. Cialdini (Auteur)
Informatie over het werkInvloed theorie en praktijk door Robert B. Cialdini (1985)
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Cialdini read the world's best-selling business books on selling and marketing, narrowed all the advice town to six principles, researched the scientific evidence for them and tested them empirically if there wasn't any such evidence yet. The result is a book that you need to read if you have ever sold or been sold to. This book will save or make you money. ( ) An outstanding review of heuristics and manipulation we use and are abused by in daily life. How to avoid these traps of thinking and to develop deeper insights in reflective thinking and analysis. A book you will want to read....and reread. One small complaint is the overblown self image of the writer. He can be nauseatingly self imbued with his own cleverness at times. The book despite these shortcomings is full of useful and relevant information and particularly useful for those involved in intelligence analysis or fields where creative thinking is a desirable instrument to develop geen besprekingen | voeg een bespreking toe
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Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)153.852Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Persuasion PersuasionLC-classificatieWaarderingGemiddelde:
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