New from the best selling author of WHYKICKAMOOCOWand RETURN TO WHYKICKAMOOCOW. Were Ches and Dale real people? Is a Swanndri named after a waterproof water bird? Why not Lemon and Thames? Does Speights really stand for Superb P*** Enjoyed In Great Hotels Throughout Southland? And what's so odd about Oddfellows? In the same way that Kiwis don't think about the origins of our placenames, the names of many of the products we buy and the shops we buy them from are a mystery to us. This appealing, whimisical book is a light social history in the style of Whykickamoocow. Instead of placenames it delves into the stories behind some of New Zealand's iconic products, stores and brands.