Today, the parameters of shop design have expanded exponentially. No longer is the retail landscape just crafted for shopping convenience and to reinforce brand identity. It has evolved to reflect the role of shops as a public space where we spend a large part of our leisure time. For this reason, architects and designers are increasingly pushing the boundaries when designing shop interiors. The result: the creation of unique and spectacular spaces within the city; spaces which engage and entertain even the most jaded browsers, and add to the city's dynamism. ? This thoroughly illustrated, full color guide to shop design analyses current trends in the field and showcases examples distinguished by their power to captivate and amaze. ? A comprehensive compendium showing just how far retail spaces can evolve.