Ken Ausubel

The 60’s were a time of creativity fertilized by the many groups which experimented with new ways of living, cross-pollinated by visitors from across the US [yes, Ausubel is fond of a horticultural play on words]. If you were active then, this story of the founding of Seeds of Change will strike a familiar chord and be an enjoyable read. Beyond just this company, we are shown how a culture’s identity is tied to its seeds and food, so that preserving heirloom seeds helps preserve cultures.
The first section is the history of how the founders met and their personal experiences which led to their passion for different aspects of seed diversity. The second section describes how the nutritional content of food is related to the growing methods used. Recipes from different restaurants are included which take advantage of the uniqueness of different heirloom vegetables. I haven’t cooked any of them yet, so can’t comment on them.
The final section explains the financing of starting up a new business—perhaps going into too much detail about how they had to scramble to get startup funds, but instructive. Reading this “case study” is certainly more interesting than dry business theory. This initiative was basically funded by investors with a vision of a different way of doing business, investors who weren’t afraid to put their money where their values were, and who were prepared to delay the gratification of immediate dividends because of their confidence that preserving biodiversity and providing heirloom seeds was a worthwhile venture. He elaborates on Social Venture Networks as our hope for the future—a needed change in the way we do things to prevent the destruction of the living earth. Ausubel is inspiring as he encourages us to dream an earth-honoring dream with clean rivers and plants.… (meer)