Andy Boynton

The Idea Hunter, as the title suggests, looks for new and innovative ideas that make a difference in any industry or company. To assist your hunt, authors By: Andy Boynton, Bill Fischer and William Bole explain the four I-D-E-A principles:

*Interesting - an incredible idea, which excites you
*Diverse - different, seemingly unrelated, but potentially valuable thoughts
*Exercised - daily, focused purpose driven brainstorming training
*Agility - an awareness the ideas, which come to you, are forever moving, changing and combining and are hardly ever straightforward

They teach you to know your gig and look for ideas everywhere, all of the time. Each principle is explained and given a practical strategy name
d "idea work" and one is taught to constantly think where and how to get ideas, by nurturing the habit of hunt as a daily exercise routine. Here's a small favourite passage of mine:

"The goal of the hunt is not to get a great idea instantly, but to set it in motion, letting it stretch, ripen, morph, or otherwise develop in collision and combination with other ideas. That's how an idea becomes great."

This book excited me when I read it, as I am the sort of person who loves getting creative and what more could I ask for than a book, which assists me in discovering new ways to nurture my creative streak and find even more ideas when I am buzzing with them already? In all honesty, I cannot see this being everyone's cup of tea though. Or should that be everyone's idea of a good idea? I feel it takes a certain sort of person to want this sort of book to work. Much of it is common sense, but it's the `awareness' of it all that really works for me. The Idea Hu
nter is a very cool idea in itself and I am glad we crossed paths and found each other.… (meer)