Afbeelding auteur

Gerald Carson (1899–1989)

Auteur van The Social History of Bourbon

14+ Werken 173 Leden 2 Besprekingen

Over de Auteur

Gerald Carson (1899-1989) was the author of several books of social history.

Bevat de naam: Gerald Carson

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Officiƫle naam
Carson, Gerald Hewes
Geboortedatum
1899
Overlijdensdatum
1989-12-04
Geslacht
male
Nationaliteit
USA
Geboorteplaats
Carrollton, Illinois, USA
Plaats van overlijden
Langhorne, Pennsylvania, USA
Opleiding
University of Illinois (BA, MA)
Beroepen
historian
Adverstising Copy Writer

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Besprekingen

Being a life-and-times of packaged cereal pioneers Charley Post and the Kellogg brothers, who made Battle Creek, Michigan into home base for the emergence of mass-market cereal manufacturing and marketing at the turn of the last century. The story is told against the backdrop of the nineteenth century's quirky pseudoscientific health fads, such as the utility of eliminating sexual desire through vegetarianism, phrenology, hydrotherapy, and the elder Kellogg's gigantic sanitarium, whither thousands repaired to improve their health. Also highly visible in the narrative are the Kelloggs' ugly feud and the involutions of their Seventh Day Adventist denomination's infighting.
This is a lot of ground to cover, and the book ultimately falls of its own weight. It's at its best when it paints with broad strokes and tongue-in-cheek voice the wild claims of the health faddists of those times. However, the narrative is also disjointed, repetitive, and introduces far too much detail on the cereal industry; there are limits to how much one can care about minor variations in the recipes, trademark litigation over brand names which have mostly been extinct for the better part of a century, or how many boxes of cereal can be loaded into one boxcar.
… (meer)
½
 
Gemarkeerd
Big_Bang_Gorilla | Jul 19, 2012 |
Book Description: N Y: William Morrow & Company Inc. 1966. Very Good. in Very Good dj.
 
Gemarkeerd
Czrbr | Jun 7, 2010 |

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Statistieken

Werken
14
Ook door
3
Leden
173
Populariteit
#123,688
Waardering
½ 3.5
Besprekingen
2
ISBNs
13
Talen
1

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