Richard Earle
Auteur van The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
Over de Auteur
Richard Earle's advertising career has spanned more than thirty years. Along with his commercial work he has also created several awardwinning public service campaigns, including the Keep America Beautiful "Crying Indian" series and the first national anti-drug abuse campaign for the National toon meer Institute of Mental Health. As creative director on Johnson & Johnson's Tylenol brand, he was responsible for all strategy and advertising leading to the brand's survival after two separate tampering incidents. The story of that remarkable recovery is widely studied by business schools throughout the world. He lives in Gloucester, Massachusetts toon minder
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Statistieken
- Werken
- 6
- Leden
- 42
- Populariteit
- #357,757
- Waardering
- 3.0
- ISBNs
- 16