Evert Gummesson
Auteur van Qualitative Methods in Management Research
Over de Auteur
Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, Sweden.
Werken van Evert Gummesson
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of… (2002) 11 exemplaren
Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development) (1999) 1 exemplaar
Mange-til-mange-markedsføring : fra én-til-én til mange-til-mange i nettverksøkonomiens… (2006) 1 exemplaar
International journal of quality and service sciences. Volume 2, Issue 1,R, The 2009 Naples forum on service:… (2010) 1 exemplaar
Marketing de Relacionamento Total (3ª Edição) 1 exemplaar
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Leden
Statistieken
- Werken
- 12
- Leden
- 42
- Populariteit
- #357,757
- ISBNs
- 33
- Talen
- 3