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Ralph Heath is the former president of Ovation Marketing, an ad agency he founded in 1978 in La Crosse, Wisconsin. Ovation was twice named to Inc. magazine's 500 fastest-growing companies. Heath is a John Caples advertising award winner and was recognized as Midwest Direct Marketer of the Year. He toon meer is a motivational speaker and has taught advertising at the University of Wisconsin. toon minder

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Celebrating Failure
The Power of Taking Risks, Making Mistakes, and Thinking Big
by Ralph Heath

I learned a lot from reviewing this 191 page charmer. The very first thing I want to say about this great how-to is the format was perfect and so easy to follow. Each well expressed chapter had a bunch of positive and compassionate stuff, and then it would have the section called "the failure factor" which got to the nuts and bolts of the problem and then finally at the end there was a summary called " chapter insights" that gave amazing suggestions and time tested hints on how to deal with the issue at hand. I totally believe that this honest teacher has something for everyone and I would recommend it to all of us that are doing life one lesson at a time. Thanks Ralph, it makes so much sense.

Love & Light,

Riki Frahmann
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biunicorn | Mar 15, 2012 |

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