Ron Karr

This is a great starter book and foundation for managers/salespeople. Chapters 2 & 3 are structured very well detailing "The Five Beliefs of Effective leaders" and "The Seven Traits of Great Sellers."

I strongly agree with Mr. Karr's statement on "The Leader's Advantage" as he states, "In today's economy, salespeople have to prove their value with every sale. They cannot rely on loyalty from past transactions. The result is they have to have a positive impact on the careers and lives of everyone with whom they connect, every time. Otherwise, they may still have great relationships but only a fraction of the business they need and deserve."

As a business coach and author, I couldn't have said it better myself, as I believe, who we are is more important than what we do. Having great character, integrity, vision, and enthusiasm builds an environment of trust for prospects and existing customers. This is very essential in today's business world. I highly recommend this book.… (meer)