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10 Werken 895 Leden 21 Besprekingen

Over de Auteur

Charlene Li is founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, toon meer which was named one of the best business books in 2008. toon minder

Bevat de naam: Charlene Li (Author)

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Algemene kennis

Geslacht
female
Opleiding
Harvard University
Beroepen
consultant
Organisaties
Altimeter Group

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Besprekingen

this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites.
 
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robkall | 16 andere besprekingen | Jan 3, 2019 |
If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking!
 
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jmoncton | 16 andere besprekingen | Jun 3, 2013 |
Pretty nice and modern book over Open Leadership !
Nice prefiguration of Social Networking strongness ...

December, 13th - 2010
 
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Fouad_Bendris | 2 andere besprekingen | Dec 25, 2012 |

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Statistieken

Werken
10
Leden
895
Populariteit
#28,623
Waardering
3.8
Besprekingen
21
ISBNs
39
Talen
7

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