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3 Werken 14 Leden 7 Besprekingen

Werken van Dan Mack

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Deze bespreking is geschreven voor LibraryThing Vroege Recensenten.
Who does not like the Dark Horse? These are the small companies drive by core values and convictions that are very successful. Dan with his very unique and through writing style takes you into the world of these small companies with great examples of how they do it. This is a book I really suggest any business person or anyone with an interest in business to read. It is not an easy read with all the details. You very well might have to reread sections of this book but it would be well worth you time. Make sure you read and answer all of the questions at the end of each chapter to really get idea of where you company is.… (meer)
 
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Lakenvelder | 6 andere besprekingen | Mar 20, 2014 |
Deze bespreking is geschreven voor LibraryThing Vroege Recensenten.
The book is about the companies which, being not so big, still manage to compete against much bigger companies and brands. Though the book is mostly oriented to top managers and companies owners, both small and big, but at my opinion many people can find something interesting and useful, and not only for business, but for the life in general. The book very detailly explains what are the most important points that allow the company exist and grow, no matter how strong is the opposition and how high is the level of competion. The book is very well organised: for each chapter author summarises the most important ideas and there is also a set of "self-checking" rules for each of the ideas, described in the book.
Probably two points which did not allow me to give the book five stars rating are the following: I cannot say that the book is inspiring and easy reading, it is accurate, detailed and useful, but it was not easy for me to complete reading. Maybe some matherial seemed to be too detailed. On the other hand for some topics it would be interesting to learn more in more details not only that the companies do to reach their goals, but also how they do this - what medias and how they use to contact the customers, how they execute the information in order to take the right decisions, etc.
To summarise, the book worth to be read, and many ideas from it will be very helpful in the business and life.
… (meer)
 
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SlonBaton | 6 andere besprekingen | Feb 5, 2014 |
Deze bespreking is geschreven voor LibraryThing Vroege Recensenten.
A book about small companies that do better in business and against their larger competitors than they logically should do, with insights from the leaders of such companies culled from seminars and groups run by the author. He certainly knows his stuff, and the book is packed full of insights, inspiration and real-life, concrete examples of the theories and practices he discusses.

This book would be most useful for companies that are offering a product (rather than a service), and in the sectors of health, beauty and wellness, as these areas are where most of the examples are located, although there are some good general principles too. It would also be of most benefit to the small-to-medium sized enterprise, rather than a very small or single-person business, as there’s information about recruiting and managing the appropriate staff and departments working together which wouldn’t be so directly relevant.

It’s well laid out, in an easy to follow structure that is consistent across the chapters, and there is a good bibliography and references list to back everything up. I would recommend this to the CEO of a small company trying to hit above its weight, or to anyone in business (and in fact big businesses could learn much from this, too).
… (meer)
½
 
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LyzzyBee | 6 andere besprekingen | Jan 28, 2014 |
Deze bespreking is geschreven voor LibraryThing Vroege Recensenten.
Filled with buzzwords and slick marketing advice, this book started off quickly and easily. Then it started to bog down, due to the fact that the same advice seemed to be offered in each chapter, but with different words. I did like that each chapter finished with questions for entrepreneurs to ask themselves about their own company...but generally it seemed that no great and secret advice was given out.

Some of the companies Mack extolls I've never heard of, and perhaps that's because I'm not one of the "rabid few" clients that maintain these fringe companies.

Not a bad book at all, just slow at times. I'm not an entrepreneur, and that could be the problem. Perhaps someone more familiar with marketing and business would enjoy this more, it just wasn't what I expected.

I'd like to thank the publisher and author for giving me this free copy in exchange for an honest review.
… (meer)
 
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kwskultety | 6 andere besprekingen | Jan 26, 2014 |

Statistieken

Werken
3
Leden
14
Populariteit
#739,559
Waardering
3.9
Besprekingen
7
ISBNs
3