Marty Neumeier

A good, quick overview of branding from the creative viewpoint, if you need it. Mostly redundant for me, at this point. Some good guidance about doing research (what type is appropriate for what purpose.)

I thought this was a great little read to better round out how you should think about and approach branding. I've even found myself quoting the book as I reinforce and execute on the knowledge I've learned.

I would give this book 7 stars if I could. A really spot on book about the problems of our age and the skills we need to develop to navigate it. A really inspiring read.

You cannot rate a business book the same way as a work of fiction. Yet, I think 4 stars are appropriate for this book. It's different, more to the point and more engaging to read than other business books, even other marketing books.

You'll finish it in only a few hours and definitely get something useful out of it if you're a business owner or working in a brand marketing department.