Don Peppers
Auteur van The One to One Future
Over de Auteur
Fotografie: Photo by 1to1 Media (Wikipedia)
Werken van Don Peppers
The One to One B2B: Customer Relationship Management Strategies for the Real Economy (2001) 29 exemplaren
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive… (2008) 15 exemplaren
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised Edition (2016) 5 exemplaren
Gerente Um a Um, O 3 exemplaren
Tagged
Algemene kennis
- Geslacht
- male
- Korte biografie
- Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international bestsellers that have collectively sold more than a million copies in 18 languages.
With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.
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Besprekingen
Honesty is such a missing piece of the puzzle, so glad to see a book emphasizing honesty. Don and Martha hit in on the head that honesty is so absolute key.
Happy to read a Marketing book aimed at helping more businesses to tell the TRUTH in advertising and all interactions with their consumers. Honest and integrity has been at the top of my list when creating any and all marketing programs for my retailers. Great read, real case studies and suggestions for any company who already knows the importance or needs to learn.
1 
tjzmommy | 1 andere bespreking | Mar 21, 2012 |
tjzmommy | 1 andere bespreking | Mar 21, 2012 | Misschien vindt je deze ook leuk
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Statistieken
- Werken
- 23
- Leden
- 677
- Populariteit
- #37,312
- Waardering
- 3.2
- Besprekingen
- 7
- ISBNs
- 66
- Talen
- 7
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