Kevin Roberts (1)

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." (Tom Peters)… (meer)

Review from Google books http://goo.gl/Cj80ux
The worlds best sports organizations reveal how their teams keep on winning - and how any business can use their methods to get to the top and stay there. Teams such as the Australian Cricket Team, FC Bayern Munich, the All Blacks and Williams Formula 1 have all experienced unparalleled success in their sports, maintained year after year even as individuals on the team come and go. In their search for the principles of excellence the authors analysed the highly effective organizations which carry out the operations behind the scenes which enable the teams to achieve these astonishing levels of success, amassing hard evidence and interviewing key inspirational players both on and off the field. Icons such as Michael Jordan, Frank Williams, Franz Beckenbauer, Sir Donald Bradman, Sir Peter Blake and Jonah Lomu are among the many figures who assisted them in their research. The result is the elite theory of Peak Performing Organizations (PPO). The authors have identified consistent practices for nurturing peak performance and key techniques which will unlock effectiveness - lessons which can be applied to all business to achieve sustainable success.
No ebook available.… (meer)