Laura Rowley
Auteur van On Target: How the World's Hottest Retailer Hit a Bullseye
Over de Auteur
Laura Rowley is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual. Her freelance work has appeared in the New York Times, Parents, and other toon meer publications toon minder
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Felt like it was made by someone with a bias for Target (author is the sister of a major Target supplier I believe she mentions). I was curious to read it as there are plenty of books on Wal Mart, but not Target. Not the greatest in my opinion.
Statistieken
- Werken
- 3
- Leden
- 76
- Populariteit
- #233,522
- Waardering
- 3.1
- Besprekingen
- 3
- ISBNs
- 7
I liked this book primarily because I spent 7 years of my life working for Target. I liked my job (I had a cushy office job, not a customer service job). This book came out long before the big credit card hack that caused me to receive a new credit card although I did like the free credit monitoring I received from all of that.
This book went through Target's history and pointed out some things about their retail strategy. One example is the fact they don't have background music. Never noticed that in all the years I've shopped there. This book was very "rah-rah Target" and a little over the top on that but that was okay as I expected it judging from the title. I knew this was not an unbiased account of the retailer.
I got about 2/3 of the way through this when a friend of my husband's (another former Targeteer) was interested in the book so I loaned it to her.
Let's see. That was 2004. It's now 2015. Nah, not getting the book back. I think it will remain forever unfinished. That's okay.
So, until next time, "have a good evening and thank you for shopping at Target".… (meer)