William Sargant (1907–1988)

We have still much to learn as to the laws according to which the mind and body act on one another, and according to which one mind acts on another; but it is certain that a great part of this mutual action can be reduced to general laws, and that the more we know of such laws the greater our power to benefit others will be.

How can an evangelist convert a hardboiled sophisticate? Why does a POW sign a "confession" that he knows is false? How is a criminal pressured into admitting his guilt? Do the evangelist, the POW's captor, and the policeman use similar methods to gain their ends? These and other compelling questions are discussed in the definitive work by William Sargant, who for many years until his death in 1988 was a leading physician in psychological medicine. Sargant spells out and illustrates the basic techniques used by evangelists, psychiatrists, and brain-washers to disperse the patterns of belief and behavior already established in the minds of their hearers, and to substitute new patterns for them.… (meer)

Despite its publishers targeting a fresh market in 1957, at a time when American fear of communist brainwashing was at its height following the Korean War and 'Red scare' hysteria, this book is wider-ranging. It sets out to connect the growing 'political, religious and psychiatric' interest in converting beliefs. Its photographs, on the other hand, focus on baser attractions: the mind-bending effects of 'rhythmic drumming' for 'primitive religions' (8 photos) [and by implication rock-and-roll juvenile delinquents, too], and southern US evangelist revivals (13 photos). This was a relatively sober and careful popularisation launched into a rabidly anti-communist atmosphere, and I wonder how readers today would relate its claims to post-Trump America.… (meer)