Catherine Seda

Time Spent in the Shadow of a Master

One of life’s rare privileges is the opportunity to study in the footsteps of a master. In this book, Catherine Seda, an internet marketing practitioner and popular conference speaker, reaches into her deep experience to reveal how to achieve immediate visibility for your website.

Whether you are a new search engine advertiser or a veteran, this book will show you tools and techniques to increase your sales at the lowest cost per conversion
The book is like a fine gold. Each chapter exposes the beauty of another gem of website promotion. The writing is clear, crisp, and practical. It starts with the basics: how to develop effective keywords, ad copy and landing pages. Every chapter contains another nugget including a ROI worksheet, traffic tracking and specialized search engines. Along the way it deftly explains the difference between paid placement and paid inclusion programs.
It even offers tips on how to protect your profits from click fraud and trademark infringement.
Even if you only pick up a few tips, your return on the investment of time and money in this book will be staggering.… (meer)