Leslie H. Sherr
Auteur van Design for Response: Creative Direct Marketing That Works
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Design for Response: Creative Direct Marketing That… door Leslie H. Sherr
Although my edition was published in 2005, it doesn't appear to have been updated much since the 1999 printing -- most of the examples shown are from the mid-1990s. In addition to being dated, this edition needed another review by an editor, as there are some formatting issues as well as a few sentences that seem to be incomplete.
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