Over de Auteur
Clara Shih is founder and CEO of Hearsay Social, an enterprise software company whose predictive, omnichannel marketing platform helps financial advisors engage clients across social, media while complying with industry regulations, Clara has been named one of Fortune's "Most Powerful Women toon meer Enterpreneurs," Fast company's "Most Influential People in Technology." Business Weeks "Top Young Entrepreneurs," and both Fortune's and Ad Age's "40 Under 40." She was also named a "Young Global Leader" by the World Economic Forum. Clara is a member of the Starbucks board of directors and has served in a variety of roles at Google, Microsoft, and Salesforce.com. She holds a B.S. and M.S. in computer science from Stanford, as well as an M.S. in Internet studies from Oxford. toon minder
Fotografie: Photo by Brian Solis
Werken van Clara Shih
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (2009) 141 exemplaren
Social Media Marketing with Established Technologies (Collection) (FT Press Delivers Collections) (2011) 13 exemplaren
L'Ère de Facebook 4 exemplaren
The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer (2016) 1 exemplaar
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (2009) 1 exemplaar
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Inhoudsopgave
Contents
Foreword by Marc Benioff, CEO, Salesforce.com
Acknowledgments
About the Author
Introduction
Part I: A Brief History of Social Media
1 The Fourth Revolution
2 The Evolution of Digital Media
3 Social Capital from Networking Online
Part II: Transforming the Way We Do Business
4. Social Sales
5 Social Network Marketing
6 Social Innovation
7 Social Recruiting
Part III: Your Step-By-Step Guide to Using Facebook for Business
8 Engage Your Customers
9 Get Your Message Across
10 Build and Manage Your Relationships
11 Corporate Governance and Strategy
12 The Future of Social Business
A Snapshot of Top Social Networking Sites, March 2009
Index… (meer)