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Clara Shih is founder and CEO of Hearsay Social, an enterprise software company whose predictive, omnichannel marketing platform helps financial advisors engage clients across social, media while complying with industry regulations, Clara has been named one of Fortune's "Most Powerful Women toon meer Enterpreneurs," Fast company's "Most Influential People in Technology." Business Weeks "Top Young Entrepreneurs," and both Fortune's and Ad Age's "40 Under 40." She was also named a "Young Global Leader" by the World Economic Forum. Clara is a member of the Starbucks board of directors and has served in a variety of roles at Google, Microsoft, and Salesforce.com. She holds a B.S. and M.S. in computer science from Stanford, as well as an M.S. in Internet studies from Oxford. toon minder

Bevat de naam: Clara Shih

Fotografie: Photo by Brian Solis

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Online sociale netwerken veranderen de manier waarop we leven, werken en communiceren. Ze bieden bedrijven enorme mogelijkheden om klantrelaties om te zetten in winst. In 'The Facebook Era' licht Clara Shih de businesskansen van sociale netwerken toe en laat ze zien hoe u deze kunt inzetten om winst mee te behalen. Shih helpt individuen en organisaties om sociale netwerken te begrijpen en er hun voordeel mee te doen door deze in te zetten voor verkoop en marketing. Ten slotte presenteert ze een gedetailleerd actieplan om uw bedrijf te positioneren.

Inhoudsopgave
Contents
Foreword by Marc Benioff, CEO, Salesforce.com
Acknowledgments
About the Author
Introduction

Part I: A Brief History of Social Media
1 The Fourth Revolution
2 The Evolution of Digital Media
3 Social Capital from Networking Online

Part II: Transforming the Way We Do Business
4. Social Sales
5 Social Network Marketing
6 Social Innovation
7 Social Recruiting

Part III: Your Step-By-Step Guide to Using Facebook for Business
8 Engage Your Customers
9 Get Your Message Across
10 Build and Manage Your Relationships
11 Corporate Governance and Strategy
12 The Future of Social Business

A Snapshot of Top Social Networking Sites, March 2009
Index
… (meer)
 
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vpod2009 | 5 andere besprekingen | Oct 27, 2009 |

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