Jack Trout (1935–2017)
Auteur van Positioning: The Battle for Your Mind
Over de Auteur
John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In toon meer 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners. Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82. (Bowker Author Biography) toon minder
Fotografie: By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=57247118
Werken van Jack Trout
De 22 onwrikbare wetten van de marketing overtreding op eigen risico ! (1993) — Auteur — 895 exemplaren
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (1998) 136 exemplaren
O novo posicionamento - Lateral branca 1 exemplaar
El poder de la simplicidad en los negocios 1 exemplaar
Marketing em Busca do Óbvio 1 exemplaar
Riposizionarsi. Il marketing nell'era della competizione, del cambiamento e della crisi (2010) 1 exemplaar
Gerelateerde werken
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Medewerker — 118 exemplaren
Tagged
Algemene kennis
- Geboortedatum
- 1935-01-31
- Overlijdensdatum
- 2017-06-05
- Geslacht
- male
- Nationaliteit
- USA
- Geboorteplaats
- New York, New York, USA
- Plaats van overlijden
- Old Greenwich, Connecticut, USA
- Opleiding
- Iona College
- Beroepen
- marketing strategist
- Organisaties
- Ries Cappiello Colwell (advertising)
Leden
Besprekingen
Lijsten
My List (3)
Misschien vindt je deze ook leuk
Gerelateerde auteurs
Statistieken
- Werken
- 26
- Ook door
- 2
- Leden
- 2,926
- Populariteit
- #8,755
- Waardering
- 3.6
- Besprekingen
- 21
- ISBNs
- 169
- Talen
- 14