Lidealvarezgibson

It speaks for itself, more or less.

Whip-smart wordsmith. Media Maven. I help remarkable people create and refine remarkable brand identities, write dreamy-yet-concise copy and economical, unflinching articles. I’ve wordsmithed for indie businesses, PR and advertising agencies, film production companies, magazines, and for the automotive industry, both locally and globally. I give great advice. I am determined as a terrier.

I’m fluent in Spanish, semi-conversational in Italian, and a very fine mimic. I love the words “madcap” and “foxy”, stories about Antarctic exploration, a good gin and tonic, my trusty Canon Rebel, William Gibson’s novel Pattern Recognition and red lipstick (specifically, Shanghai Express by NARS). I am married to the best man on the planet. We live in Los Angeles with our intensely delightful 3-year-old son.