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Bezig met laden... This is Service Design Thinking: Basics - Tools - Cases (origineel 2011; editie 2011)door Marc Stickdorn (Draft Writer), Jakob Schneider (Draft Writer)
Informatie over het werkThis is service design thinking door Marc Stickdorn (2011)
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 Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek.  auldhouse | Sep 30, 2021 |  geen besprekingen | voeg een bespreking toe
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. Geen bibliotheekbeschrijvingen gevonden. |
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 Google Books — Bezig met laden...GenresDewey Decimale Classificatie (DDC)658Technology Management and auxiliary services ManagementLC-classificatieWaarderingGemiddelde: (4.09)
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The content is good--I especially enjoyed the middle sections that describe a number of methodologies for designing services. I've worked with a few myself including personas, idea generation (SWOT and mindmapping), agile development, storytelling, and my personal favorite--business model canvas. (Damn, I need to make sure all that is on my LinkedIn profile!) I also enjoyed some of the included in-depth articles on deep service design thinking. The essay on "Integrating Service Design Thinking and Motivational Psychology" by Fergus Bisset and "Service Design and Biophila" by Renato Troncon are worth the price of admission.
A shout-out now if you want to see world-class design affecting real people in action. Watch this video by Krista Donaldson and the folks at D-Rev.
So now what I didn't really like about this textbook... And mind you, I'm coming at this from an experienced book editor in high tech. The book was crowd-sourced but I think lacks a strong lead editor. It is a collection of material and I guess that is okay for a textbook like this, but I prefer having one expert guide me through the work of others than sifting through myself.
And the book was so over-designed as to be distracting. It has a number of bells and whistles--color-coded sections, ribbon bookmarks, a poster, pre-highlights and so many icons there is a map to the icons in the back. All of this is rather distracting. I hate having my books pre-highlighted for me. If I find it important, I will highlight it. I can do that. I kind of disagreed with whoever made some of the highlighting decisions.
I hope there will be a second edition because this is a good book, but it needs the hand of a firm editor to take it to the next level for me.
But I will keep the book on my shelf and will probably check out other titles that are referenced.
And if you work on services-- do take a look at the Business Model Canvas. If I were to pick one method over the others that would be it for me. I can learn so much about how a business works by taking it through the canvas just on my own. (