Transformation isn't just the latest buzzword. It's a necessity for today's corporations-essential to the success of every globally challenged organization. That's why an impressive list of companies like British Telecom, DuPont, Bell Atlantic, & Rolls Royce have looked to leading business healers James Kelly & Francis Gouillart to diagnose, treat, & cure the disease that had infected their operations. Here, for the first time, these influential authors reveal their revolutionary prescription for corporate metamorphosis. Radical in vision, dramatic in scope, resounding in impact, this progressive methodology helps ailing firms tap new sources of business growth via well-orchestrated, all-encompassing change.