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Bezig met laden... Brand Success: How the World's Top 100 Brands Thrive and Survivedoor Matt Haig
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. I admit it. I like marketing. I am always fascinated by how a company becomes as big as it does and how/ what it is selling. In Brand Success, Matt Haig looks at the world's top 100 brands and discusses what they were selling and how they promoted themselves. Each entry is short, no more than 3 pages long and covers when the company was founded and how it innovated to become - in most cases - the first to offer that particular product/ service in that particular way. ( ) geen besprekingen | voeg een bespreking toe
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC-classificatieWaarderingGemiddelde:
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