From Book insert: Promo 1 is an indispensable showcase for the best self-promotion from America's most innovative graphic designers and illustrators. Promo 1 presents outstanding work from 72 design and illustration groups-all in over 200 full-color photographs. The self-promotion pieces represented in this volume show how designers and illustrators set goals and develop self-promotional campaigns-and suggest how well these particular self-promotions met those needs. The projects in PROMO 1 reveal that there are as many ways to promote yourself or your business as there are designers and illustrators, and as many solutions as there are needs. Still, some generalities can be drawn. The most effective self-promotions, be they lavish or restrained, are clearly conceived, and come from a unique point of view. They celebrate the individuality of the artist or designer, and reflect his or her own working style. SO what you see here may involve stretching the envelope a bit, pushing creativity beyond what a client would normally buy-to reveal what's possible with the right effort.