In the past decade, India's cities have been caught in the grip of an enormous push toward globalization, an abrupt internationalization of capital, consumption, and media that has also effected changes in the contexts of Indian contemporary art. Global TV stations, commercials, the Internet, and computer games are becoming important points of reference. Artists have confronted these changes with varying strategies, transferring in this way the media surfaces of "Indian" and "Western" elements into a globalized context of symbols.