With an in-depth analysis of the ever-evolving luxury market and a break down of the Magic Ingredients you will need, "The Luxury Alchemist" is the definitive guide for anyone aspiring to create or grow their own luxury brand. Featuring stories and anecdotes from leading companies and revered names like Hermee, Daniel Boulud, Vera Wang, Loro Piana, Burberry, John Hardy, J. Mendel, and Reem Acra, and case studies of Savelli and Virgin Galactic, Ketty Pucci-Sisti Maisonrouge meticulously leads readers through the strategies that these successful brands employ in order to stay on top. AUTHOR: Ketty Pucci-Sisti Maisonrouge was born in Italy and grew up in Switzerland and France. Maisonrouge founded KM and Co., which specializes in luxury innovation by assisting luxury firms and start-ups in branding, financing, and long-term strategies. She is also the cofounder and a board member of a few start-ups, including Savelli; a board member of J. Mendel; and a senior advisor to The Gores Luxury Group. She is an adjunct professor at Columbia Business School, has served as the U.S. Representative of the Comite Colbert -the association that regroups the 75 most well-known French luxury brands-, and has been the president of the Luxury Education Foundation since 2004. She was awarded the titles of Chevalier de l'Ordre National du Merite and Chevalier de la Legion d'Honneur (in 2009) by the French government. 10 illustrations