Regional cooperation is the theme of this Madanjeet Singh book, The Sasia Story. It is closely interwoven with UNESCO's programmes, principles and ideals and his search for common cultural and economic denominators to foster and strengthen cooperative initiatives in South Asia. It is also the riveting and poignant story of a young man's activism and fervour and the trauma he suffered in the aftermath of India's partition and the fratricidal conflict between India and Pakistan. In recognition of his lifelong devotion to the cause of communal harmony and peace, the biennial 'UNESCO-Madanjeet Singh Prize for the Promotion of Tolerance and Non-Violence' was unanimously created by the 52-member UNESCO Executive Board. Among the Prize laureates have been dedicated groups of women and men human right activists from Rwanda, India and Pakistan as well as distinguished individuals such as the Egyptian Coptic Patriarch, Chenouda III, Aung San Suu Ky of Myanmar, and Taslima Nasreen of Bangladesh. Sasia is the name Madanjeet Singh has coined for South Asia's common currency in the hope that, like the Euro, it will become the anchor of economic stability. He strongly believes that regional cooperation is indispensable in today's fast-moving and ultra-competitive world, and that no country can safeguard its security and economic well-being unilaterally. His teenage experiences of poverty led him to establish two foundations devoted to helping marginalized and disadvantaged communities in South Asia through scholarships and other educational projects.