More than 150,000 copies sold! First published in 1973, the Graphic Artist's Guild Handbook has become the essential source for fair prices and practice. Assembled by the national organization for graphic artists, this 10th edition contains the latest information on business, pricing and ethical standards for nearly every discipline in the visual communications industry, from advertising to publishing to corporate markets. NEW! important updates on technology standards, practices and pricing for Web and multimedia design; NEW! updated sample contracts and definitions of contract terminology; NEW!coverage on stock and royalty-free images, with pricing information from both the buyer's and seller's point of view; NEW! legal affairs section discusses the impact of current legislation on copyright and sales tax issues; NEW! expanded index for quicker, easier reference.