More doctors smoke Camels than any other cigarette, touted one ad in the days before lawsuits and warning labels. During the time when cigarettes and alcohol were advertised as a healthy way of life, liquor, beer, and cigarette companies strove to ensure their products were considered necessities. Through provocative print campaigns they made sure every possible market was reached - homemakers, working men, and college students. From celebrity endorsements and doctor recommendations to glowing testimonials, an ill-informed nation zealously responded to persuasive advertising as they tried to emulate the hip and the harmless lifestyle portrayed. What's Your Poison? is a rose-colored retrospective of the addictive advertisements that hooked a generation. Shocking by today's standards, these printed messages demonstrate the innocence and ignorance of drinking and smoking in mid-twentieth century America. A visual blast from the past, What's Your Poison? proves that we truly have come a long way, baby.