What is an activist? What do 'activists' do that makes them take on that label, and what use do they glean from it? If the label itself is putting people off from taking political action, does it not become self-defeating? It's time to come in from the margins. This book is your roadmap to relevance. A conceptual guide to political struggle for a social movement and generation that is deeply ambivalent about power, Hegemony How-To makes a moral and strategic case for the intentional cultivation of collective power, organisation and leadership.