A complete physical and psychological guide to the land of the slim and healthy. The Juice Master's workshops and roadshows contain such antics as the 'Who Wants to Be a Slimionnaire?' game. This irreverent but hard-hitting book will ensure people never look at a burger in the same way again! Jason Vale is the ultimate health coach - 'The Juice Master' - and in this book he reveals how everyone can get slim, get fit, and get energised - or 'juiced'. His lively style and irreverent text nonetheless contains clear health messages for everyone: - give up what he calls 'drug foods' - those nutritionally worthless addictive substances, such as sugar ('white trash') and caffeine - and return to a fresh diet - eat the freshest plant ingredients and feel the fabulous health benefit of raw juice which is full of healthy enzymes - hit out at the food industry and reject its brainwashing advertising - use food combining to help your digestion. The Juice Master, who has been described as a mix between Anthony Robbins, Jamie Oliver and Eddie Izzard, offers a whole new approach to reframing the way you think about food, and offers plenty of surprises along the way.