The SMART way to set objectives. This book is a practical and accessible guide to understanding and implementing the SMART criteria, providing you with the essential information and saving time. In 50 minutes you will be able to: Understand the 5 criteria that make up the SMART method (Specific, Measurable, Attainable, Realistic and Time-Bound); Follow the steps and ask the right questions in order to always set objectives that are achievable; Apply the model in many different areas, including project management, marketing and personal development.