July 2018 EditionHave you written a book but don't know how to go about getting it published? Have you published a book but are hunting for more ways to improve your bottom line? Are you looking to distribute it in additional editions or sales channels?If you have answered yes to any of these questions, this is the book you have been looking for.The Business of Writing: Practical Insights for Independent, Hybrid, and Traditionally Published Authors is the go-to guide for everyone wishing to jump-start their writing careers. Whether you write fiction, nonfiction, screenplays, or poetry, discover the answers to such questions as:-Do I really need to incorporate, what "flavor" of company should I set up, and how do I take the plunge?-How do I manage my writing expenses and taxes?-What is an ISBN, where do I get one, and how many will I need?-What is an imprint and how do I establish one for my books?-What decisions must I face in the prepublication phase?-Do I need to register my book's copyright and how do I accomplish it? What about using other copyrighted materials?-How on earth do I condense my 100K-word book to a 300-word description, let alone a 20-word tagline?-How do I select the best keywords for my book?-What makes for a great cover and how can I get one?-What do I need to know about book formatting, print as well as digital?-How can I turn my book into an audiobook?-How do I develop and refine my author brand?-How can I land invitations to speak at conferences and conventions?-I use several pseudonymns. How do I manage them all?-What's an ARC? A media kit? A book trailer? A blog tour?-Do I really need to start a blog? Send out a newsletter? Dive into social media? Give away my books?-How do I price my book? Should I pick one price or vary it? Where are the best places to advertise my sale events?-How much is all of this going to cost me?Don't feel overwhelmed by the publication and promotion process! Let award-winning, critically acclaimed author Kim Iverson Headlee give you the practical wisdom you need to stay on task and perhaps even come out ahead.Table of ContentsPREFACE1. ORGANIZING 1A. Lawyers, Incorporating & Accountants1B. Writing Expenses1C. Corporate Taxes for Authors1D. Individual Taxes for Authors1E. The Publication Plan1E1. Prepublication Decisions to Consider1E2. The Book Launch1F. Copyrighting Your Book2. PACKAGING2A. ISBNs and Imprints Demystified2B. Professional Editing2C. Using Photographs and Other Copyrighted Materials in Your Book2D. Crafting the Book Description2E. The Book Cover2F. E-book and Print Book Layouts2G. The Audiobook2G1. The ACX Audiobook Production Process2G2. Choosing the Right Producer for Your Audiobook2G3. Getting Audiobook Reviews3. PRESENTING3A. Author Branding3B. Pen Names3C. On Being a Professional Writer3C1. Correspondence3C2. Deadlines3C3. Personal Appearances3D. On Labeling Yourself a Best-Selling Author4. MARKETING4A. The Promotion Plan4A1. The ARC4A2. Media Kit Overview4A3. Social Media Overview4A4. Blog Tours, Facebook Parties, and the Like 4A5. In-Person Events4A6. Print Media4A7. Audio/Visual Media (Podcasts, Radio, TV)4A8. Book Trailers4A9. Promotional Materials4A10. Overview of Promotional Opportunities4A11. Blogging Overview4A12. Promotional Content4B. The Author Blog4C. Search Engine Optimization for Author-Bloggers4D. Introduction to Amazon's Kindle Book Previewer4E. The Author Newsletter4F. Email Marketing for Books4G. How to Create a Permafree Title4H. Using Giveaways to Market Your Book4I. Your Book's Media Kit4J. On the Hunt for Book Reviews4K. Defining Subject Headings and Keywords4L. Twitter Marketing for Authors4M. Creating and Using QR Codes for Your Book4N. Book Pricing Strategies4O. Book Distribution Strategies4P. Navigating the Inscrutable Google PlayTHE END... OR IS IT?Acronyms, Articles, Definitions & OrganizationsAbout the Author