The use of rhetoric is both an art and a moral responsibility. World of Rhetoric: Volume I helps students comprehend the complexities of rhetoric through a multi-faceted lens. Through an examination of rhetoric's birth in ancient Greece and its evolution over time, students learn how age-old rhetorical concepts change with culture and how they can utilize these techniques. By balancing abstract concepts with practical application, the text enables students to answer three questions: ""What is rhetoric?; How does rhetoric reflect a community's values?; and How do communities use rhetoric to deal with controversial issues?"" Sam Perry and Sarah Walden's World of Rhetoric: Volume I: Is filled with thorough explanations that prepare students to enter the world as ethical users and discerners of rhetoric. Provides an overview of rhetoric and its history in ancient Greece. Examines audience analysis and discusses how to navigate the perceptions of the audience. Addresses the rhetorical situation, including discussion of the creation of situational meaning and reality definition.