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Bezig met laden... Google Ads (AdWords) Workbook (editie 2021)door Jason McDonald (Auteur)
Informatie over het werkGoogle Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2019 Edition) door Jason McDonald Ph.D.
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 Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek.  plappen | May 16, 2019 |  geen besprekingen | voeg een bespreking toe
2020 UPDATED EDITION Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2020, and focused on the new Google Ads Interface Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! The #1 Bestselling Workbook on Google Ads Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Shopping - Shopping Ads on Google including the Google Merchant Center. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2020. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google Ads 2020. Geen bibliotheekbeschrijvingen gevonden. |
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 Google Books — Bezig met laden...GenresDewey Decimale Classificatie (DDC)659.144Technology Management and auxiliary services Advertising And Public Relations AdvertisingWaarderingGemiddelde: (5)
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First of all, when starting the process of setting up your ads, you will be encouraged to advertise on Google's Search Network and Display Network. Stay away from the Display Network; they are two very different things. The Search Network ads will show up on Google's search results pages. Display Network ads will appear on YouTube, Gmail and on questionable sites whose only reason for being is to get clicks.
You, the business owner, pay Google every time someone clicks on one of your ads (that is how they make their money). You are interested in high quality clicks, that turn into a sale from your website. Keywords are very important. Be as specific as you can about the kind of customer you are seeking. Come up with, say, half a dozen "perfect" keywords, and set up a separate ad campaign for each. There are ways to measure, and analyze, just how well each keyword is doing. Don't be afraid to change, or delete, any ad campaign that is not working. Keeping it is only costing you money.
Along with positive keywords, there are negative keywords, like "cheap" or "free", that you will not pay for. Every so often, get online and make sure that your ads are running (don't just take Google's word for it). It is also possible to make sure that your ads will appear within the first four or five results on the results page. People who are searching using their smartphone will not go through pages and pages of results.
This book is not exactly a page-turner, but it is very much worth reading. The author does a very good job at making the whole process as painless as possible, helped by lots of screenshots. Any business, small or large, that wants to advertise online would do very well to start right here. (