Entertainment sites comprise the fastest growing segment of the Net. Even web masters at non-entertainment sites are fast discovering that they must add some sizzle to their sites to attract and retain users. This is the definitive guide to planning, creating, and operating an entertainment-based World Wide Web site. After defining the elements of an entertainment site, the book walks through its entire development and implementation, from targeting an audience to creating compelling content. The authors address both technical issues like selecting and maintaining the server as well as promoting and marketing the site for maximum exposure and profit. Includes CD-ROM with... * Connectivity software--a free custom package designed specifically for the book * Cutting-edge Web browser tools for enhanced video, audio, graphics and chat * Development tools, including HTML, sound and video editing tools.