"A PowerPhrase is a short colorful expression that gets results by saying what it means and meaning what it says without being mean when it says it. This book examines common methods of communicating and recommends exact wording to get your point across in a way that that inspires cooperation rather than resistance. Runion tells you how to assure common understanding, how to clear up conflict, how to negotiate, how to close a sale and much more. There are many examples of what NOT to say, followed by examples of more effective wording." --provided by Goodreads.